2026 Sonoma Advisory Board

Sonoma, CA | October 5-7


The Convergence Economy

We’re moving from a product economy to a coordination economy where competitive advantage comes from orchestrating entire health care ecosystems, not managing isolated functions.

We invite you to:

  • Connect with peers navigating the same transformation.

  • Contribute to candid conversations that challenge conventional thinking.

  • Create ideas and practical takeaways that will help shape the future of pharma commercialization.

Converge. Collaborate. Create what's next.


In its eighth consecutive year, the Advisory Board is a trusted forum for pharmaceutical and life sciences leaders to explore what’s next, challenge conventional thinking, and imagine bold new possibilities for their organizations.

Through dynamic discussions, interactive exercises, and unique networking experiences, you’ll collaborate with peers and industry visionaries to shape the future of pharma marketing.

MacArthur Place Hotel & Spa

29 E. MacArthur Street, Sonoma, CA 95476


AGENDA

*Please note that exact timing is subject to change.

MONDAY, October 5

Layla Patio | MacArthur Place

6:30 pm: Welcome reception

Kick off the Ad Board meeting on the Layla Patio. Enjoy food, refreshments, and networking with industry peers.


TUESDAY, October 6

COACH HOUSE I & II

8:00 AM: Breakfast & networking

8:45 AM: Advisory board meeting begins


welcome

Mike Guarino, CEO, EVERSANA INTOUCH


Keynote: The Convergence Economy As a Cross-Industry Pattern

Byron Merritt, VP, Design, Creative & Brand Strategy at Amazon Music


Convergence in Pharma

Group discussion


Peer roundtable: where convergence is actually happening

Attendees discuss and share their own organizational realities in a small group setting.


Lunch


The New Architects of Influence

John Kenny, PhD., Chief Strategy Officer, EVERSANA INTOUCH


The Convergence of AI

Speakers to be confirmed.


Case discussion: The Advantage Shift

Life sciences panelists to be announced.


Peer Workshop: Turning Convergence into New Economies

Attendees will discuss and share what new economies can emerge from convergence.


Closing Remarks

Mike Guarino


Wine tasting & dinner

5:30 PM: Meet in lobby for bus pickup

6:00 PM: Wine tasting & dinner


WEDNESDAY, October 7

Breakfast and departures

There will be no formal gathering. Guests are invited to enjoy breakfast on their own and depart at their leisure.

 
 
 
 
 
 
 
 
 
 
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JOIN US IN SONOMA!

REGISTER FOR THE 2026 EVERSANA INTOUCH ADVISORY BOARD


Please reach out to Julie Wagner with any questions.

 
 

QUESTIONS & ANSWERS

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Who will be attending?  

This will be a small event with less than 50 people including a mix of mid to senior level brand marketers, digital/COE specialists, and innovation roles from various pharma companies.


When should I arrive & Depart?

We recommend arriving Monday afternoon and departing Wednesday morning. The core Advisory Board meeting will begin Tuesday morning and end around 5:00 pm. We would love to have you join us for our winery tour on Tuesday afternoon, followed by dinner.

If you want to extend your stay, please let Julie Wagner know, and we will provide you with a discounted group rate. 


how far is MacArthur Place from the major local airports? what’s the best way to get from the airport to the hotel?

The hotel concierge recommends you take an Uber or Lyft, as it’s much more affordable than a cab or car service.  

  • Oakland Airport: ~1.25 Hours  

  • San Francisco Airport: ~1.25 Hours

  • Sacramento Airport: ~1.5 Hours 


Is there parking nearby the venue?

If you plan to drive to MacArthur place, there is on-site valet parking for visitors.


What is the dress code for the meeting?

Majority of attendees dress business casual, but please wear whatever you feel most comfortable in.


What if I need to take a call during the meeting?  

We have plenty of quiet space for you to take a call if you need to step away for a few minutes!


i’m plANNING ON BRINGING A GUEST WITH ME. wHICH EVENTS ARE THEY ABLE TO ATTEND?

If you plan on bringing a guest, please tell us ahead of time and we will let you know what we can accommodate. They are more than welcome to stay at MacArthur Place with you while you’re here, we just ask they don’t attend the Advisory Board Meeting.


do i need to book the hotel room?

No, we have a room block and your room will be booked for you. You’ll receive a confirmation email from the hotel prior to the meeting.


fURTHER QUESTIONS?

If you have additional questions or needs, just contact Julie Wagner or Jenna Thomas.


We’re Here for you

The EVERSANA INTOUCH Advisory Board is not only about gathering feedback from our Ad Board members; we’re also here to help you be a better pharma marketer and be successful in your career.

 

CAN’T MAKE IT TO THE MEETING?

Want to be on the EVERSANA INTOUCH Advisory Board but can’t make it to this meeting? Send us a note, and we’ll make sure to include you on updates about future events.

LET CAREER CONCIERGE HELP YOU

Are you doing everything you can to boost your brand and your career? We’re offering several complimentary services to give you a leg up. Contact us to take advantage of one or more of these services.

SIGN UP FOR the monthly PLAYBOOK

Have you heard about our monthly newsletter, Playbook? It’s the information that will make you even better at your pharma marketing job – especially when working with agencies.

 

Further questions?  

If you have any additional questions or needs, contact Julie Wagner.

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